ABOUT PAGE REFRAME

Keep a stranger reading
instead of bouncing
to the next shop
that sounds just like you.

Stop losing buyers who can’t tell you from the next shop. The first sentence that makes a plant manager, a plumbing supply buyer, or an HVAC contractor stop skimming and start reading, instead of clicking to the next vendor who sounds exactly like you.

3 minutes·Specific to your business·Free
See a full sample first →

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HOW IT WORKS

Most About pages lose the buyer before the second sentence. Here’s how this fixes that.

01

Tell me about your business

Name, city, how long you’ve been at it, what you do, and the one thing that separates you from the next shop on the list. Takes three minutes.

02

I score your current copy, then rewrite the opening

A Hook Strength Score shows exactly where your page loses people. The rewrite opens with the reason you exist, not a menu of your services.

03

Walk away with an opening you can use

Paste it in, edit it, make it sound like you. The honest tradeoff: this rewrites your opening paragraph, not your whole site. But that’s where you’re losing them.